By adopting fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Seglar has found ways to keep the interlocking bricks inside the hands of millions. It’s a model that other companies ought to follow, says McKee.

Back in 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys. It had not been until the following yr that they started using a fresh plastic-injection moulding machine to produce plastic bricks, which immediately gave them an advantage over their competition in the flourishing post-war industry.

In 1949, they commenced producing the bricks with studs built in to enable them to combine together. This was a key iteration, making the bricks far more stable and durable. Later, in 1958, they built a major improvement with the arrival of what is known since the “stud and coupling system”, which will ensures that every single Lego brick fits with any other brick. These two essential iterations are why Lego sets generated 40 years ago still interlock seamlessly with those created today.

Over the years, Lego possesses kept their finger to the pulse of pop tradition by joining up with big-name franchises including Star Wars and Harry Potter. It has also embraced the https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor/ community of adults that are fans of the brand, known as AFOLs (Adult Supporters of Lego), with a variety of sets including the Back to the Potential DeLorean period machine and a set of feminine Nasa scientists.